All your customer’s interactions pass through Sales, Marketing or Customer Success. The lifecycle of a customer is only as long as the most durable bond of these three areas. We help you understand how to harmonize them, extract the best of each and build lifelong customers, beyond the bottom of the funnel.
We help you attract and retain customers in your company’s orbit, making sure that prospects that are ready to become customers are navigating around you. For that, we work at both the targeting and the creation of clusters of customers and channels, making sure your sales efforts work on every level.
Generally, your sales strategy should include things like your target market, ideal customer profile, go-to-market positioning, sales motions, methodology, and channels. Keep in mind, as your business matures and grows, your sales strategy will need to evolve too.