Sales Scripts and Presentations

sales scripts and presentations

Making your presentations meaningful.

What are you selling that goes beyond your goods or services? In the heart of every successful pitch, there is the self-realization of value. We bring to your business the tools and posture that will drive your initiatives from product-centred to customer-centred.

Understanding who your customer is and what they value in your offer will determine the value chain that supports it. This knowledge is in the heart of our work. Improving sales pitches, in a 30-second chat or a 30-minute presentation, making sure your message is unique and speaks to the heart of your prospects, is at the core of our proposal.

Make your Sales Presentation Outline lead to the close

A good sales presentation is the one that closes the deal. To do this your client needs to both remember your presentation and take action based on its content. Sadly, too many presentations are so dull and utterly forgettable that the necessary action never happens. Even the best run sales campaigns can occasionally fall victim to the poor presentation booby trap.

Why sales scripts are so important

You must prioritize the prospects’ point of view; even as you present information about your solution, ground it in how it helps them.

While listening to a voicemail can be easy (especially in the age of transcription to email), prospects will rarely return messages. It’s better to think of them as audio emails.

Your demo is an opportunity to demonstrate the potential value the product could provide to the prospect, richly, before their eyes.

Having a written set of responses to prospect objections gives salespeople security, knowing they won’t be caught off-guard with unexpected questions or objections.