Significant market shifts bring competition shifts, and with that, the opportunities also change, which levels the playing field. John Zubak sat down with Krishna Lakkineni (ROI Media Works) to discuss significant changes in how customers are searching on Google, and how to position your business to communicate with their new habits.
The main point is how customers are changing their search and consuming habits. Given the current COVID world we are living in, some search terms suddenly became more popular, from the obvious “face masks” to the less obvious “home renovations.” And the change goes deeper than that: customers are buying in different ways, especially online.
These changes are forcing some businesses to get out of their “minimal effort” approach to digital marketing and offering a challenge: how well can you present and sell your solutions online? From a restaurant that realizes they don’t have an online version of their menu to the equipment seller that needs to bring more detailed product descriptions and how-to videos to support purchase decisions, there’s a lot to be done and now is the best time to start.
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